Book Series Guide
Nir Eyal

Author guide

Nir Eyal Books in Order

Nir Eyal is an author, consultant, and teacher who writes about the intersection of psychology, technology, behavior, and human potential. He previously taught applied consumer psychology at Stanford and is the author of Hooked, Indistractable, The Indistractable Workbook, and Beyond Belief.

nonfictionbusinesspsychologyself-helptechnology

Catalog record updated .

Nir Eyal's Newest Book

Cover of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

book · First published 2026

AN INSTANT NEW YORK TIMES BESTSELLER A Next Big Idea Club "Must Read" “Beyond Belief is the book I needed somebody to write … I absolutely devoured this book.” —DEREK THOMPSON, coauthor of Abundance “A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.” —STEVEN BARTLETT, podcaster and bestselling author of The Diary of a CEO “An empowering book that feels both deeply human and refreshingly practical.” —LORI GOTTLIEB, bestselling author of Maybe You Should Talk to Someone What if the real obstacle isn't your effort, your discipline, or your circumstances—but what you believe is possible? You already know the feeling. You make progress, then drift back. You know what you should do, but somehow don’t. Not because you're lazy or weak, but because beneath every habit, every decision, every relationship, there’s a hidden belief shaping the outcome. Most people never question those beliefs. They push harder, try new tactics, and blame themselves when the results keep falling short. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals something disarmingly simple: The beliefs holding you back aren’t truths. They’re tools. And like any tool, once you understand how they work, you can set them aside or replace them with better ones. Backed by the latest neuroscience and psychology research, Eyal shows you exactly how your hidden assumptions filter what you see, what you attempt, and what you achieve—and gives you a clear, practical method to change them. You’ll learn how to: See what others miss – Your beliefs filter your perception. Shift them, and options that were invisible come into view. Stay grounded under pressure – Change how you respond to uncertainty so steadiness becomes your default, not something you force. Break costly patterns – Improve your health, relationships, and career by removing interference—not adding more effort. Expand what you think you’re capable of – Your limits aren’t fixed. They’re learned. And what’s learned can be relearned. Once you understand how belief really works, you can stop fighting yourself—and start building change that lasts.

Not sure where to begin?

Start with one of these

Cover of Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Eyal's first book introduces the behavioral-design framework that established his career.

Outside the series

Bibliography by category

Other (4)
  1. Hooked: How to Build Habit-Forming Products

    book · 2014

    Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with…

  2. Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results

    book · 2026

    AN INSTANT NEW YORK TIMES BESTSELLER A Next Big Idea Club "Must Read" “Beyond Belief is the book I needed somebody to write … I absolutely devoured this book.” —DEREK THOMPSON, coauthor of Abundance “A brilliant, science-backed guide that…

Frequently asked questions about Nir Eyal

Who is Nir Eyal?

Nir Eyal is an author, consultant, investor, and teacher whose work explores the intersection of psychology, technology, behavior change, and human potential.

Source: nirandfar.com (opens in a new tab)

Where was Nir Eyal born and raised?

Nir Eyal was born in Israel and raised in Florida. He later earned an MBA from Stanford University.

Source: singaporeglobalnetwork.gov.sg (opens in a new tab)

What career experiences shaped Nir Eyal’s thinking about behavior?

Before focusing on writing and teaching, Eyal worked in video gaming and advertising and helped build technology companies. Those experiences shaped his interest in how products influence user behavior.

Sources: penguinrandomhouse.com (opens in a new tab)intercom.com (opens in a new tab)

What awards or recognition has Nir Eyal received?

Indistractable won the 2019 Outstanding Works of Literature Award and was a Goodreads Best Science & Technology finalist. Hooked was also a finalist for the 2014 Goodreads Choice Awards.

Sources: simonandschuster.com (opens in a new tab)nirandfar.com (opens in a new tab)

Why is Nir Eyal influential in behavioral design?

Eyal helped popularize a practical way to understand habit-forming products through his Hook Model, which describes behavior as a cycle of trigger, action, variable reward, and investment.

Sources: nirandfar.com (opens in a new tab)hbr.org (opens in a new tab)