
What to Make of a Life: Cliffs, Fog, Fire, and the Self-Knowledge Imperative
nonfiction · First published 2026

Author guide
James C. Collins is an American researcher, author, speaker, and consultant whose work examines exceptional human endeavor, leadership, and the principles behind enduringly successful organizations. He coauthored Built to Last and Great by Choice and authored Good to Great, How the Mighty Fall, Good to Great and the Social Sectors, Turning the Flywheel, Beyond Entrepreneurship, and What to Make of a Life.
Catalog record updated .

nonfiction · First published 2026
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The author's best-known central work and a concise introduction to his research on organizational excellence.
A useful starting point for readers interested in entrepreneurship and building enduring companies.
Outside the series
nonfiction · 1994
Groundbreaking research into the development of America's most enduring and successful corporations that shatters myths, provides new insights and gives practical guidance for companies that would like to follow in their footsteps.
nonfiction · 2001
nonfiction · 2009
Discusses signs pointing toward the decline of a business, how far the decline can proceed before failure becomes inevitable, and crucial steps companies can take to reverse course.
nonfiction · 2019
__________________ *From the author of the multi-million-copy bestseller Good to Great* ‘No matter what your walk of life, no matter how big or small your enterprise, no matter whether it’s for-profit or nonprofit, no matter whether…
James C. Collins, often known as Jim Collins, is an American researcher, author, speaker, and consultant who studies exceptional human endeavor and advises leaders across sectors.
He earned a bachelor’s degree in mathematical sciences and an MBA from Stanford University. He worked at McKinsey & Company and Hewlett-Packard before teaching at Stanford Graduate School of Business and founding a management laboratory in Boulder in 1995.
Sources: jimcollins.com (opens in a new tab)gsb.stanford.edu (opens in a new tab)
Collins has described rock climbing as an “ultimate classroom” that taught him lessons about discipline, risk, persistence, teamwork, and self-mastery—ideas he later applied to leadership and organizational research.
He received Stanford GSB’s Distinguished Teaching Award in 1992 and honorary doctoral degrees from the University of Colorado and Claremont Graduate University’s Peter F. Drucker Graduate School of Management. Forbes also included him in its 2017 list of the 100 Greatest Living Business Minds.
Sources: jimcollins.com (opens in a new tab)forbes.com (opens in a new tab)
His research-based frameworks—such as Level 5 Leadership, the Hedgehog Concept, the Flywheel, and BHAGs—became part of the leadership lexicon. His work has also influenced leaders in corporate, nonprofit, education, healthcare, government, and military organizations.
Sources: jimcollins.com (opens in a new tab)gsb.stanford.edu (opens in a new tab)