
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull’s sole standalone authored book and the definitive entry point to his ideas about creativity, leadership, and Pixar.

Author guide
Ed Catmull (born Edwin Earl Catmull in 1945) is an American computer scientist and computer-graphics pioneer. He co-founded Pixar Animation Studios and served as president of Pixar and Walt Disney Animation Studios. His authored book Creativity, Inc. describes Pixar’s creative culture and management practices.
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Ed Catmull’s sole standalone authored book and the definitive entry point to his ideas about creativity, leadership, and Pixar.
Outside the series
nonfiction · 2014
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings,…
Ed Catmull, whose full name is Edwin Earl Catmull, was born on March 31, 1945, in Parkersburg, West Virginia.
Disney films such as Peter Pan and Pinocchio inspired Catmull’s early dream of becoming an animator. While studying physics and computer science at the University of Utah, exposure to Ivan Sutherland’s Sketchpad led him toward digital imaging and computer graphics.
Catmull co-founded Pixar and led its technical and executive development. After Disney acquired Pixar in 2006, he and John Lasseter also assumed leadership of Walt Disney Animation Studios; Catmull retired from Pixar’s presidency in 2019.
Sources: pixar.com (opens in a new tab)oscars.org (opens in a new tab)
Catmull received the 2019 ACM A.M. Turing Award for foundational contributions to 3-D computer graphics and the 2009 Gordon E. Sawyer Award for technological contributions to filmmaking.
Sources: awards.acm.org (opens in a new tab)oscars.org (opens in a new tab)
Catmull helped advance 3-D computer graphics into a practical foundation for computer-generated filmmaking. His work also influenced computer graphics applications in areas such as video games and virtual reality.
Sources: awards.acm.org (opens in a new tab)pixar.com (opens in a new tab)