Author guide

Seth Godin Books in Order

Seth Godin is an American author, entrepreneur, speaker, and marketing theorist. He founded the book-packaging firm Seth Godin Productions, co-founded Yoyodyne, later served as Yahoo!'s vice president of direct marketing, and founded Squidoo. His writing examines permission marketing, viral ideas, change, leadership, strategy, creative practice, and the ways people and organizations can do work that matters.

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Seth Godin's Newest Book

This Is Strategy: Make Better Plans

book · First published 2024

Not sure where to begin?

Start with one of these

This Is Marketing: You Can't Be Seen Until You Learn to See

A current, accessible overview of Godin's core ideas about marketing, audiences, and change.

Permission Marketing: Turning Strangers into Friends and Friends into Customers

The foundational book for understanding Godin's influential permission-marketing framework.

Read in order

Books by series

publisher-series · active

A Gift for Marketers

A Simon & Schuster marketing series featuring Seth Godin's Permission Marketing.

Series guide →

1
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Book 1 · book · 1999

Outside the series

Bibliography by category

Sort works

Other (34)

The Video Renter's Bible: 55 Lists That Make It Easy to Rent a Great Movie
book · 1993
The Smiley Dictionary
book · 1993
Email Addresses of the Rich & Famous
book · 1994
Point & Click Internet: Get Online in Less than an Hour!
book · 1994
eMarketing: Reaping Profits on the Information Highway
book · 1995
Point & Click Investor: Get Online and Make the Most of Your Investments
book · 1996
The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century
book · 1996
You've Got Pictures!: AOL's Guide to Digital Imaging
book · 1998
If You're Clueless About Mutual Funds and Want to Know More
book · 1997
If You're Clueless About Insurance and Want to Know More
book · 1998
If You're Clueless About Selling and Want to Know More
book · 1998
If You're Clueless About Financial Planning and Want to Know More
book · 1998
If You're Clueless About Saving Money and Want to Know More
book · 1998
Unleashing the Ideavirus
book · 2000
The Big Red Fez: How to Make Any Web Site Better
book · 2002
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
book · 2002
Purple Cow: Transform Your Business by Being Remarkable
book · 2003
Free Prize Inside!: The Next Big Marketing Idea
book · 2004
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
book · 2005
Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas
book · 2006
The Dip: A Little Book That Teaches You When to Quit and When to Stick
book · 2007
Meatball Sundae: Is Your Marketing Out of Sync?
book · 2007
Tribes: We Need You to Lead Us
book · 2008
Linchpin: Are You Indispensable?
book · 2010
Poke the Box: When Was the Last Time You Did Something for the First Time?
book · 2011
We Are All Weird: The Myth of Mass and the End of Compliance
book · 2011
The Icarus Deception: How High Will You Fly?
book · 2012
V Is for Vulnerable: Life Outside the Comfort Zone
book · 2012
Whatcha Gonna Do with That Duck?: And Other Provocations, 2006–2012
book · 2012
What to Do When It's Your Turn (and It's Always Your Turn)
book · 2014
This Is Marketing: You Can't Be Seen Until You Learn to See
book · 2018
The Practice: Shipping Creative Work
book · 2020
The Song of Significance: A New Manifesto for Teams
book · 2023
This Is Strategy: Make Better Plans
book · 2024