Author guide
Seth Godin Books in Order
Seth Godin is an American author, entrepreneur, speaker, and marketing theorist. He founded the book-packaging firm Seth Godin Productions, co-founded Yoyodyne, later served as Yahoo!'s vice president of direct marketing, and founded Squidoo. His writing examines permission marketing, viral ideas, change, leadership, strategy, creative practice, and the ways people and organizations can do work that matters.
Seth Godin's Newest Book
Not sure where to begin?
Start with one of these
This Is Marketing: You Can't Be Seen Until You Learn to See
A current, accessible overview of Godin's core ideas about marketing, audiences, and change.
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The foundational book for understanding Godin's influential permission-marketing framework.
Read in order
Books by series
publisher-series · active
A Gift for Marketers
A Simon & Schuster marketing series featuring Seth Godin's Permission Marketing.
- 1 Permission Marketing: Turning Strangers into Friends and Friends into CustomersAmazon ↗
Book 1 · book · 1999
Outside the series
Bibliography by category
Other (34)
- The Video Renter's Bible: 55 Lists That Make It Easy to Rent a Great MovieAmazon ↗
book · 1993
- The Smiley DictionaryAmazon ↗
book · 1993
- Email Addresses of the Rich & FamousAmazon ↗
book · 1994
- Point & Click Internet: Get Online in Less than an Hour!Amazon ↗
book · 1994
- eMarketing: Reaping Profits on the Information HighwayAmazon ↗
book · 1995
- Point & Click Investor: Get Online and Make the Most of Your InvestmentsAmazon ↗
book · 1996
- The Encyclopedia of Fictional People: The Most Important Characters of the 20th CenturyAmazon ↗
book · 1996
- You've Got Pictures!: AOL's Guide to Digital ImagingAmazon ↗
book · 1998
- If You're Clueless About Mutual Funds and Want to Know MoreAmazon ↗
book · 1997
- If You're Clueless About Insurance and Want to Know MoreAmazon ↗
book · 1998
- If You're Clueless About Selling and Want to Know MoreAmazon ↗
book · 1998
- If You're Clueless About Financial Planning and Want to Know MoreAmazon ↗
book · 1998
- If You're Clueless About Saving Money and Want to Know MoreAmazon ↗
book · 1998
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Unleashing the IdeavirusAmazon ↗book · 2000
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The Big Red Fez: How to Make Any Web Site BetterAmazon ↗book · 2002
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace ChangeAmazon ↗book · 2002
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Purple Cow: Transform Your Business by Being RemarkableAmazon ↗book · 2003
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Free Prize Inside!: The Next Big Marketing IdeaAmazon ↗book · 2004
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAmazon ↗book · 2005
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Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business IdeasAmazon ↗book · 2006
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The Dip: A Little Book That Teaches You When to Quit and When to StickAmazon ↗book · 2007
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Meatball Sundae: Is Your Marketing Out of Sync?Amazon ↗book · 2007
- Tribes: We Need You to Lead UsAmazon ↗
book · 2008
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Linchpin: Are You Indispensable?Amazon ↗book · 2010
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Poke the Box: When Was the Last Time You Did Something for the First Time?Amazon ↗book · 2011
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We Are All Weird: The Myth of Mass and the End of ComplianceAmazon ↗book · 2011
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The Icarus Deception: How High Will You Fly?Amazon ↗book · 2012
- V Is for Vulnerable: Life Outside the Comfort ZoneAmazon ↗
book · 2012
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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006–2012Amazon ↗book · 2012
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What to Do When It's Your Turn (and It's Always Your Turn)Amazon ↗book · 2014
- This Is Marketing: You Can't Be Seen Until You Learn to SeeAmazon ↗
book · 2018
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The Practice: Shipping Creative WorkAmazon ↗book · 2020
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The Song of Significance: A New Manifesto for TeamsAmazon ↗book · 2023
- This Is Strategy: Make Better PlansAmazon ↗
book · 2024